How market orientation principles (e.g., in-depth understanding of customers and competitors), or lack thereof, have assisted a company of your choice in its marketing efforts.

Drawing on the knowledge gained from relevant readings covered in the Principles of Marketing module (see, for instance, recommended weekly readings on Moodle), critically evaluate how market orientation principles (e.g., in-depth understanding of customers and competitors), or lack thereof, have assisted a company of your choice in its marketing efforts.

Further, you shall examine any THREE of the following aspects: ▪ Developing New Product Offerings and Enhancing Brand Image ▪ Communicating with Customers and/or other Stakeholders ▪ Setting Price and Marketing Channels ▪ Building Profitable Relationships