I am looking for a writer who is willing to go the extra length and do the required research for this assignment report. Please read through this thoroughly before you start. Please follow ALL the instructions and take your time do produce quiality work.
Individual assignment – Strategic Brand Plan (70%)
The Task:
You are required to prepare a 3,000 (+/-10%) word strategic brand plan. You must choose a different brand from ZARA. The brand you choose can be any size and from any country. You should analyse the brand’s current strategy and make recommendations for its future strategy.

You are expected to use appropriate literature (e.g., academic journals, textbooks), secondary data and business intelligence to support your arguments. You should include at least 15 references; these should consist of academic journal articles and other sources. All tables, figures and images should be directly relevant to your text. References and appendices (if applicable) do not contribute to the final word count. Harvard Style Referencing should be used.
 The 3,000 word limit does not include references and appendices.


INSTRUCTIONS PLEASE FOLLOW ALL:The following report structure should be used:- Table of Contents. This should include:The full list of sections within the report (including any appendices and reference lists)The page number on which each section beginsList of IllustrationsList of figuresList of tables
– Introduction
– Main BodyStrategic goals (goals the brand is currently working on and also new goals suggested by you)Consumer analysisCompetitor analysisBrand positioningTactical actionsKey performance indicators (KPIs)
– Summary- References- Appendices
Please follow for understanding of how the assignment will be graded; Assessment Criteria are as follow: – Critical understanding of the key issues in brand management (30%) – Critical assessment of concepts such as brand positioning and brand equity (30%) – Critical analysis and evaluation of the brand’s positioning within its competitive set (40%)