Assignment Brief Academic Year 2021-2022
1
Assignment task
\uf0b7 Coursework 1 requires you to write a full business plan based on the business idea you proposed for
PR1.
The following must be included in your business plan:
\uf0b7 Your Proposed Future Business. \u2013 What is the product\/service (i.e. provide a clear description)? What
does it do? What innovations does your idea bring to the market? Appropriate intellectual property
rights (IPR) in order to protect your business idea\/enterprise, if applicable.
\uf0b7 Customers \u2013 identify your target customers. B2B or B2C? Who are the end-users? Who will buy your
product\/service? What is the USP of product\/service? What customer needs does the
product\/service meet? The underpinning research for the target market and an evaluation of the
businesses\u2019 position in the market.
\uf0b7 Competitors \u2013 who are your competitors for the product\/service? What market share do your
competitors have? Why might your customers buy your product\/service rather than that of the
competitors?
\uf0b7 Skills analysis \u2013 what skills do you have for developing and taking your business idea forward? What
skills do you need? How will you address any skills gaps that you might have?
\uf0b7 Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break
even
\uf0b7 Finding, evaluating and selecting suitable sources of funding to grow the business opportunity
\uf0b7 Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year
ahead. This should include a breakdown of your start-up costs.
\uf0b7 The type of organisation and the management information systems required to effectively control the
business
\uf0b7 Vision for your Business Idea \u2013 what future does your business have?
Module code
and title:
BM564 Enterprise and
Entrepreneurship
Module leader: Sidrah Mahboob
Assignment
No. and type:
CW1: Growth Sustainable
Business Plan
Assessment
weighting:
60%
Submission
time and date:
19\/05\/2022 before 2 pm Target feedback
time and date:
3 weeks after submission
deadline
2
You are required to produce a 1500 word Business Growth Plan
You are allowed a 10% plus or Minus dispensation of the word limit.
The word count excludes the executive summary, conclusion, introduction, References and Appendices
Students are to use wider range of resources from peer reviewed academic journals as well as books and
other academic databases such as Mintel, EBSCohost, ProQuest etc.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and
allows the enterprise to grow into a growth sustainable business proposition
LO 2 Analyse the skills and resources required for developing a business, including finance and people
LO 3 Plan the development of a business and pitch the proposition to potential investors and\/or
interested stakeholders.
Task requirements
\uf0b7 Use Times New Roman font size 11 with 1.5 line spacing.
\uf0b7 Insert page numbers at the bottom of each page.
\uf0b7 You must have a cover sheet with your student ID, name and word count.
Referencing and research requirements
Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online
(http:\/\/www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,
G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies
are available via the university library.
There are also documents on Harvard referencing on Blackboard which students can read.
Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company
websites etc.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University\u2019s
institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a
proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 5.
The marking grid at the bottom has details of how your work will be assessed.
3
Submission details
Please see section 6 of the Guidance on using the Assignment Brief template document for text
recommended for use in this section.
\uf0b7 You are reminded of the University\u2019s regulations on academic misconduct, which can be viewed on
the University website: https:\/\/bucks.ac.uk\/__data\/assets\/pdf_file\/0024\/9546\/Academic-MisconductPolicy.pdf. In submitting your assignment, you are acknowledging that you have read and understood
these regulations
\uf0b7 Please also note that work that is submitted up to 10 working days beyond the submission date will be
considered a late submission. Late submissions will be marked and the actual mark recorded, but will
be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work
submitted after this period will not be marked and will be treated as a non-submission.
This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the
Upload My Assignment section on LSST Connect.
ile format. Turnitin will only accept the
following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist
of fewer than 400 pages and be less than 40MB in size.
ike before the submission date. If you do submit your
work more than once, your earlier submission will be replaced by the most recent version.
sent to your LSST email address. Please keep this receipt for future reference, along with the original
electronic copy of your assignment.
Before you submit
\uf0b7 Please use the provided checklist below to make sure you are \u2018fit to submit\u2019 your work.
\uf0b7 We recommend you use this checklist as soon as you get this assignment brief to help you plan
your work.
Fit to Submit: Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes students
make in their coursework.
HAVE YOU READ THE ASSIGNMENT BRIEF?
IF NOT, DO IT NOW!
In it you will find details of the assessment task, word count, the assessment criteria your work is marked against,
and the learning outcomes \u2013 the basis for the assessmentstrategy in each module.
4
Students often lose marks by forgetting some of the more straightforward elements of their assignments.
We recommend that you \u201ctick off\u201d each of the points below as you prepare your work for submission. If
you need any help, ask your tutor and \/ or visit
https:\/\/bucks.ac.uk\/students\/academicadvice\/assessment-and-examination
TICK
Have you read and understood the assessment criteria?<\/p>\n\n\n\n
Have you met the learning outcomes? You will lose marks and your work may even
be failed if you have not.
Have you demonstrated you can think and write critically in the completed work?
This means you have supported your arguments\/explanations appropriately e.g.
using relevant academic sources and you have offered discussion points which
extends your own or others\u2019 viewpoints to make reasoned conclusions\/judgements.
Have you maintained an academic tone throughout your work? Is your work formal,
focused, developed and clear?
Have you checked that the referencing in your assignment is in line with your
programme requirements?
Have you proof-read your work and used spellcheck software to check your spelling
and grammar?
Have you checked the presentation of your work is as specified by your tutor, for
example, are font size, colour,style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)? If you are not sure, check with your
tutor.
Can you confirm that the work submitted is your own and not plagiarised?
Assignment Brief Academic Year 2021-2022
5
Grade band
Fail Fail Pass Pass Pass Pass Pass
0-34 (F) \u2013
Fail
35-39 E \u2013
Marginal fail
40-49 (D)
Third class
THRESHOLD
PASS
50-59 (C)
Second class 2ii
60-69 (B)
Second class 2i
70-79 (A)
First class
80-100 (A+)
High first class
Not successful Below required
standard
Satisfactory Good Very Good Excellent Outstanding
Knowledge and
understanding
Depth of
knowledge
and
understanding
Engagement
with subjectspecific
theories,
The work
demonstrates a
limited and\/or
substantially
inaccurate or no
understanding of
the following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
insufficient ability
and
understanding of
the following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
sufficient ability
and
understanding of
the following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
consistent and
confident ability
and
understanding of
the following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
highly proficient
ability and
understanding of
the following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
highly
accomplished
ability of the
following
Knowledge of
product or
service and the
process for
generating ideas
The work
demonstrates
exceptional
ability of the
following
Knowledge of
product or
service and the
process for
generating ideas
6
paradigms,
concepts, and
principles
Background
investigation,
analysis,
research
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Intellectual
property rights
and or protection
Type of
organisation
(legal structure)
Analysis and
criticality
Logic and
argument
Use and range of
independently
selected sources
Analysis and
synthesis
The work
demonstrates a
limited and\/or
substantially
inaccurate or no
understanding of
the following:
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
insufficient ability
and
understanding of
the following
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
sufficient ability
and
understanding of
the following
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
consistent and
confident ability
and
understanding of
the following
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
highly proficient
ability and
understanding of
the following
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
highly
accomplished
ability of the
following
Industry
attractiveness
analyses
Feasibility of
product or
service
The work
demonstrates
exceptional
ability of the
following
Industry
attractiveness
analyses
Feasibility of
product or
service
7
Analytical
reflection
Problem-solving
and decisionmaking
Organisation and
communication
of ideas and
evidence
Creativity
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Articulation of
Market
opportunities
Customers and
competitors for
the proposed
business
Plans for
obtaining
resources
including
breakdown of
start-up cost.
Application and
Practice
Development
and\/or application
discipline-specific
specialist skills
The work
demonstrates a
limited and\/or
substantially
inaccurate or no
understanding of
the following:
The work
demonstrates
insufficient ability
and
understanding of
the following
The work
demonstrates
sufficient ability
and
understanding of
the following
The work
demonstrates
consistent and
confident ability
and
understanding of
the following:
The work
demonstrates
highly proficient
ability and
understanding of
the following
The work
demonstrates
highly
accomplished
ability of the
following :
The work
demonstrates
exceptional
ability of the
following
8
Accuracy,
coordination, and
proficiency in
completion of
practical
tasks\/processes
Technical,
creative and\/or
artistic skills
Presentation of
research findings
and use of data
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
Practicality of the
product or
service
Feasibility
conducted and
why this
business is
feasible
General
business
creativity and
innovative ideas
Skills
requirement
analysis
Sources of
funding
Projected cash
flow and income
statements
9
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
How could
management
information
system be used
Vision for the
business
Transferable
skills
Written, verbal
and electronic
communication
Numeracy and
digital literacy
Personal
motivation,
organisation, and
timemanagement
The work
demonstrates a
limited and\/or
substantially
inaccurate or no
understanding of
the following:
Written
communication
skills
Personal
motivation for
choice of
business
Ability to
summarise main
points
The work
demonstrates
insufficient ability
and
understanding of
the following
Written
communication
skills
Personal
motivation for
choice of
business
Ability to
summarise main
points
The work
demonstrates
sufficient ability
and
understanding of
the following
Written
communication
skills
Personal
motivation for
choice of
business
Ability to
summarise main
points
The work
demonstrates
consistent and
confident ability
and
understanding of
the following:
Written
communication
skills
Personal
motivation for
choice of
business
The work
demonstrates
highly proficient
ability and
understanding of
the following
Written
communication
skills
Personal
motivation for
choice of
business
Ability to
summarise main
points
The work
demonstrates
highly
accomplished
ability of the
following:
Written
communication
skills
Personal
motivation for
choice of
business
The work
demonstrates
exceptional
ability of the
following :
Written
communication
skills
Personal
motivation for
choice of
business
Ability to
summarise main
points
10
Structure,
refencing,
coherence
Structure,
refencing,
coherence Structure,
refencing,
coherence
Ability to
summarise main
points
Structure,
refencing,
coherence
Structure,
refencing,
coherence
Ability to
summarise main
points
Structure,
refencing,
coherence
Structure,
refencing,
coherence<\/p>\n","protected":false},"excerpt":{"rendered":"
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