Assignment task: Write an article for a popular publication to educate a non-specialist
audience about an issue, debate, or future prediction pertaining to the economics of the
retail petrol market.
Although a publication like a tabloid newspaper may not include sources \u2018in real life\u2019,
your submission still needs to. At least 7 academic sources are required, and should be
referenced properly in the form of a bibliography using a recognised academic style
guide such as CMS or APA. You may also employ data or statistics that you have
gathered as part of your research for this unit (referencing data sources as appropriate).
A strong submission will take a clear stance and\/or pose a clear argument related to
some dimension of the economics of the retail petrol market.
Your article should use language appropriate to a non-specialist audience, and include
thoughtful rhetorical choices designed to engage and educate them.
Please specify who your intended audience are, including a brief indication of their
interests and assumed knowledge. Please also note the publication you are writing for,
and anything you would like to specify about style. For example, \u2018I am writing for people
who are increasingly concerned about how much they pay for their weekly tank of fuel. I
am writing for The Daily Telegraph using an accessible tone so that people can quickly
absorb my message on a daily commute or similar\u2019. This information should be placed
before the heading of your main text to avoid confusion.
Ideas for possible text types
\u25e6Magazine article
\u25e6Newspaper op-ed
There are other possibilities, so just ask if there\u2019s a different text type that might
interest you
You are not writing
\u25e6A report for the government
\u25e6An academic essay
Required Components
\u25e6Indication of Audience and Publication: To be placed at the start of the assessment
(more details on next slide).
Required Content
\u25e6Text that will educate a non-specialist audience about an issue, debate, or future
prediction pertaining to economics of petrol pricing in some way.
\u25e6A clear stance and\/or discussion a clear argument related to petrol pricing.
\u25e6Language appropriate to a non-specialist audience.
Specify your intended audience. Who are they? What are their interests or motivations?
How much do they already know about this topic?
Specify exactly where your text would be published or broadcast. How has this impacted
your style and delivery?
\u25e6You should also consider how you present your data to an audience. While drafting
isn\u2019t as important for numbers, the visual presentation is.
\u25e6A good author of visual texts thinks about who they are addressing and what data that
person needs. What trends are important to show? What kind of graph or chart is best
to this end?
If the subject you wish to explore seems too vast, then it\u2019s a good idea to break it down
into a more digestible topic. For example, \u2018climate change\u2019 is a subject. \u2018Arguments
against fossil fuel as a power source\u2019 is a topic. \u2018Social media\u2019 is a subject, while
\u2018investment plans for Facebook\u2019 is a topic.
What do regular Australians care about?
\u25e6Difference between city and regional prices
\u25e6Changes to cost of produce
\u25e6Problems with lifestyles including heavy petrol usage \u2013 like living in a motorhome \u25e6War
in Ukraine
\u25e6Who might win or lose an election because of petrol prices<\/p>\n","protected":false},"excerpt":{"rendered":"
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