Suppose that you have been commissioned by Monash University to draft a brief research report to understand the effectiveness of Monash\u2019s communication strategy regarding their environmental sustainability initiatives. Your marketing research team has drafted a survey questionnaire called \u201cMonash University Environmental Sustainability Survey\u201d and collected data from Monash University staff and students. These are available to you as \u201cthe Sustainability survey\u201d and \u201cthe Sustainability data.
Before attempting this mini-task you should look through Week 9-10 Lecture Notes. <\/p>\n\n\n\n
Open the Sustainability Data in SPSS using Monash MoVE. We want to test a few hypotheses from the data. For each of these RQs, \u2022 Create the null and alternative hypotheses.\u2022 Choose the appropriate test and state why. As part of your reasoning, state the variable(s) or survey question(s) from the data and their measurement scales. Also mention the type of comparison you are performing. \u2022 Test the hypothesis using the data using SPSS. For this part, include the SPSS output of the relevant test. \u2022 Report your findings. For this part, report the appropriate p-value and interpret the test results.<\/p>\n\n\n\n
1. RQ1 \u2013 Is there an association between concern for climate change (Q6) and willingness to take the Monash Environmental pledge (Q31)? (4 points) 2. RQ2 \u2013 Does respondents\u2019 willingness to take the Monash Environmental pledge (Q31) differ by gender (Q47)? (4 points) 3. RQ3 \u2013 Does respondents\u2019 average awareness of Monash\u2019s carbon emission reductions (Q12) different from their average awareness of Monash\u2019s waste prevention intiatives (Q16)? (4 points) 4. RQ4 \u2013 Is there an association between awareness of Monash\u2019s waste prevention intiatives (Q16) and gender (Q47)? (Hint: You may need to create a new categorical variable by recoding Q16 ratings 1-4 as \u201clow awareness level\u201d or \u201c1\u201d, 5-7 as \u201chigh awareness level\u201d or \u201c2\u201d). (5 points) 5. Briefly (2-3 sentences) summarize the results and managerial implications of these RQs. (3 points)<\/p>\n","protected":false},"excerpt":{"rendered":"
Suppose that you have been commissioned by Monash University to draft a brief research report to understand the effectiveness of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8900","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n