You need to answer Questions based on a business case: Uber and Cornershop: An acquisition in the multi-sided platform space.The case is attachedPlease answer all of the following questions:<\/p>\n\n\n\n
a) Based on your learning of the customers\u2019 \u201cjobs to be done\u201d, identify and describe the customer needs of all Cornershop\u2019s platform sides. [max 100 words]
b) The following questions are related to the key success factors of digital platforms i.e., network effects. i. Based on the information provided in the case, draw the network effect diagram for Uber Eats. Are there any negative indirect network effect, and if yes, please explain why? [max 80 words excluding diagram] ii. Based on sides identified in your diagram, identify and explain the polarity of all the DIRECT network effects. [max 120 words excluding the network diagram]
c) The following questions are related to digital platform\u2019s actions in maintaining its sides and expanding the user base. i. What did Uber (as an owner of both Uber for ride and food delivery) do to maintain the riders and restaurants who signed up with them? With the key successful factors you learned in Week 3 or 4 about digital platforms, explain how those actions Uber took work. [max 150 words] ii. Based on what you have learned in the course lectures, workshops, readings, and other activities, suggest TWO (2) ways of how Uber can further engage these platform sides (riders and restaurants) so that they stay with Uber. Please be specific and detailed when justifying your suggestion. You should substantiate your answer by referring to some specific examples discussed in the course. [max 200 words]
d) The following questions are related to the broader market and environment that a digital platform company operates in. i. Will Uber\u2019s acquisition of Cornershop allow Uber to monopolise the market, an indication of winner-take-all market? You are not expected to analyse the statistics provided in the case exhibits. Instead, your answer should consider these conditions related to digital platforms \u2013 multihoming and\/or switching costs – that can lead to the company taking a very large market share or monopolise the market. [max 100 words] ii. Identify and explain the issue that Walmart faces which stopped it from acquiring Cornershop. Do you think this is fair for Walmart, Cornershop and other market players? Why? [max 200 words]<\/p>\n","protected":false},"excerpt":{"rendered":"
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