{"id":4970,"date":"2022-04-26T23:02:31","date_gmt":"2022-04-26T23:02:31","guid":{"rendered":"https:\/\/highclasswriters.com\/blog\/?p=4970"},"modified":"2022-04-26T23:02:32","modified_gmt":"2022-04-26T23:02:32","slug":"company-marketing-analysis","status":"publish","type":"post","link":"https:\/\/highclasswriters.com\/blog\/company-marketing-analysis\/","title":{"rendered":"Company Marketing Analysis"},"content":{"rendered":"\n<p><strong>MKT 3113 \u2013Marketing Analysis<\/strong><\/p>\n\n\n\n<p><strong>Due:&nbsp; May 1 (80 points)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This is an individual assignment \u2013 do your own research and work.&nbsp; Turn your assignment in via the Assignment link in Canvas.<br><br><\/li><li>Select <strong><u>one<\/u><\/strong> of the following companies for this assignment: <strong>Whole Foods<\/strong>or<strong>Nestle.<\/strong>&nbsp; Do research and analyze based on their current situation. Look for investor relations for the best information from the company web sites (https:\/\/wholefoods.coop\/annual-reports\/ &nbsp;or.,https:\/\/www.wholefoodsmarket.com\/company-info orhttps:\/\/www.nestle.com\/investors<a><\/a> ).<br><br><\/li><li>You should do this paper with complete sentences and paragraphs and use subheadings for each section in the outline below to organize the assignment.&nbsp; Approx. 6-7 pages double-spaced. See links in Modules for APA format help.<br><br><\/li><li><strong>Cite sources<\/strong> of information as you write (parentheses with source following any information from that source \u2013 not just for direct quotes).&nbsp; Also, include a full list of references used at the end of the assignment (using <strong>APA format<\/strong> \u2013 not just web site addresses).&nbsp; You should have at least three quality references in addition to the company\u2019s web site and 10-K report (more will likely improve grade).&nbsp; Consult the APA format\/citation guide at the library\u2019s web site or in the Help Documents Module if you are not sure how to do it.<em>*Note: Wikipedia is not considered a valid reference in academic research. Also avoid sources that don\u2019t have an author and date (e.g., if someone posted their own analysis of the company but without date or references) \u2013 unless it is a reputable site that maintains company financials, etc.<\/em><br><br><\/li><li>These are public companies with a lot of information available.&nbsp; The best information on their web sites is usually under Investor Relations (often in small print at bottom of the home page).&nbsp; A <strong>10-K<\/strong>(or annual) report is also a great resource.&nbsp; For external analysis, you will need to search articles about the industry or other trends that could affect the company (searchable databases in the library \u2013 see link in Canvas).&nbsp; Also use the textbook if you need explanation and examples of the terms used in the outline.<br><br><\/li><li>Be sure you understand and avoid plagiarism!&nbsp; If you copy-paste information directly from a web site, that can lead to an F (unless you are using it as a direct quote and have quotation marks and proper citation \u2013 and you should not have too many direct quotes in a paper). TurnItIn will be used to check for plagiarism.<br><br><\/li><li>Follow the paper outline on the next page.<\/li><\/ul>\n\n\n\n<p><strong><br><\/strong><\/p>\n\n\n\n<p><strong><u>Paper Outline (do all 3 sections, paying careful attention to the instructions)<\/u><\/strong><\/p>\n\n\n\n<p><strong>Product-Market Analysis<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What products\/services are offered by the company (i.e., description of the product mix and main benefits offered to customers)?<br><br><\/li><li>Profile the target markets for these products (different products may target different segments; some products target multiple market segments).<br><br><\/li><li>Also, include something about the brand(s) used by the company and how they position their brands (i.e., brand image).<\/li><\/ul>\n\n\n\n<p><strong>External Situation Analysis<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Who are the main competitors and possible substitute competitors? What are some important competitive issues or conditions to consider in this industry?<br><br><\/li><li>What current trends in the marketing environment might have an effect (positive or negative) on this company?&nbsp; See Chapter 5 for ideas on this and consider all areas of the macroenvironment (e.g., political, culture, social, technology, economic, demographics, natural environment).<\/li><\/ul>\n\n\n\n<p><strong>Marketing Mix<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Discuss the other parts of the marketing mixfor the company (i.e., what kind of promotion they use, how\/where the products are distributed, and what kind of pricingapproach they use).<em>Note: You already discussed \u201cproduct\u201d in the first part of the outline.<\/em><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>What is this company doing to be more responsible regarding the protection or conservation of the natural environment?&nbsp; (<em>Both of these company web sites have sections on this! For Danone, look for Sustainability section under About Us. For Sprouts, look under https:\/\/about.sprouts.com\/sustainability\/.)<\/em><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>MKT 3113 \u2013Marketing Analysis Due:&nbsp; May 1 (80 points) This is an individual assignment \u2013 do your own research and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4970","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Company Marketing Analysis - Highclasswriters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highclasswriters.com\/blog\/company-marketing-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Marketing Analysis - Highclasswriters\" \/>\n<meta property=\"og:description\" content=\"MKT 3113 \u2013Marketing Analysis Due:&nbsp; 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