{"id":4367,"date":"2022-04-24T22:05:36","date_gmt":"2022-04-24T22:05:36","guid":{"rendered":"https:\/\/highclasswriters.com\/blog\/?p=4367"},"modified":"2022-04-24T22:05:37","modified_gmt":"2022-04-24T22:05:37","slug":"buisness","status":"publish","type":"post","link":"https:\/\/highclasswriters.com\/blog\/buisness\/","title":{"rendered":"Buisness"},"content":{"rendered":"\n<p>Instructions<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Marketing and Sales Plan<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">This assignment was updated on April 14, 2022 to improve the the instructions and outcomes.<\/h2>\n\n\n\n<p>After successfully completing this assignment, you will have developed the following aspects of your business plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Who your target customers are and what key traits they possess.<\/li><li>Where your market is located geographically. How many potential customers are in that geographic market? What portion of the available market do you plan to attract?<\/li><li>How you will reach your target customers and market \u2013 Promotional Plans.<\/li><li>Your business\u2019s SWOT Analysis. &nbsp;What the key advantages\/concerns are for your business.<\/li><li>What, in detail, are a few of your business\u2019s key \u201cflagship\u201d products\/services. &nbsp;How they are priced?<\/li><li>What their competitive advantages are over the competition\u2019s products\/services?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Target Market<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Who are your customers?<\/li><li>Describe the basic demographics, i.e. age, gender, socio-economic level, lifestyles, etc.<\/li><li>Identify what type of people will want your product, (i.e. wealthy, middle-aged men who like the outdoors and live in the state of Oregon.)<\/li><li>Include a minimum of 4 of the following demographic characteristics: Age range(s); Gender(s) \u2013 can be both depending on product\/service; Income level(s); Lifestyle(s); Education level(s); Interests; Geographic location<\/li><li>Be sure to be detailed \u2013 do not just state, \u201call people who like to drive cars\u201d or \u201ceveryone in Denver\u201d or \u201call people between the ages of 6 and 90\u201d. Statements like these tell the reader you have not researched your industry\/customers and have a delusion of grandeur that your product\/service will be loved by everyone.<\/li><li>Cite the sources of information.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Target Market Location<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Where your market is located geographically? &nbsp;Provide an address or similar.<\/li><li>How many potential customers are in that geographic market?<\/li><li>What portion of the available market you plan to attract?<\/li><li>Cite your sources.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Promotional Plans<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify which tactics to attract new customers to your business.<\/li><li>Be specific: \u201cWestword\u201d instead of \u201cmagazines\u201d<\/li><li>Promotional areas to consider may include:<ul><li>Blimps, Banners, and\/or Billboards; Blogs, Podcasts, etc.<\/li><li>Catalogs; Classified Ads; Contests; Coupons<\/li><li>Direct Mail; Door Hangers; Email Marketing; Event Marketing<\/li><li>Flyers; Gift Certificates, Groupons, etc.<\/li><li>Networking; Newsletters; Newspaper\/Magazine\/Journal ads<\/li><li>Online Marketing; Postcards; Press Releases\/PR; Radio Ads\/TV Ads\/Infomercials<\/li><li>Telemarketing; Trade Shows; Word of Mouth\/Viral Marketing; Yellow Pages; other\u2026\u2026. &nbsp; &nbsp;&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Flagship\u201d Products<\/h2>\n\n\n\n<p>Identify two or more products which differentiate your business from the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product\/Service #1 Name: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Product\/Service description\/features: &nbsp;&nbsp;<\/li><li>Product\/Service benefits: &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/li><li>Product\/Service price: &nbsp; &nbsp;&nbsp;<\/li><li>Product\/Service expected purchase frequency\/quantity: &nbsp; &nbsp; &nbsp;&nbsp;<\/li><li>Product\/Service strengths: &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/li><li>Product\/Service weaknesses:<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SWOT Analysis<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>What are your business\u2019s Strengths, Weaknesses, Opportunities, and Threats?<\/li><li>Identify at least 4 for each category.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strengths<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Strength #1<\/li><li>Strength #2<\/li><li>Strength #3<\/li><li>Strength #4<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Weaknesses<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>List at least 4 Weaknesses<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;List at least 4 Weaknesses<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Threats<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>List at least 4 Threats<\/li><\/ul>\n\n\n\n<p>Note: Common mistakes to avoid when writing the Marketing plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Deciding that there is no competition \u2013 there is ALWAYS competition! Real or potential<\/li><li>Under or overestimating the strength of competition<\/li><li>Failure to develop a strategy for counteracting competition<\/li><li>Unrealistic market-share projections (believing that a new venture can capture even 20 percent of the market)<\/li><li>Pricing not in line with market realities<\/li><li>Addressing the market universally \/ not segmenting the market into various components and developing profiles of each \/ defining the market too broadly<\/li><li>Selecting the largest target market instead of the easiest to penetrate quickly<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instructions Marketing and Sales Plan This assignment was updated on April 14, 2022 to improve the the instructions and outcomes. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4367","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buisness - Highclasswriters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/highclasswriters.com\/blog\/buisness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buisness - Highclasswriters\" \/>\n<meta property=\"og:description\" content=\"Instructions Marketing and Sales Plan This assignment was updated on April 14, 2022 to improve the the instructions and outcomes. 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