Marketing Project #2. 6-10 Power Point Slides.
“THE NEW LOOK”
\u2022 Choose and research a historical fashion design. For example ; Dianne VonFurs&nberg \u2013 wrap dress, Chanel suit or chain handbag, Issey Miyake, \u201cFlying Soucer\u201d dress, Charles James \u201cFour Leaf Clover\u201c dress, McQueen \u201cOyster Dress\u201d, Christian Dior \u201cMay Dress\u201d Choose from any apparel category \u2013 men’s, women’s, children’s, accessories, shoes etc.
*Create a contemporary version of the original design taking into consideration trends, technology, sustainability, diversity, adaptive and universal design concepts, and equity awareness.<\/p>\n\n\n\n
Slide 1 Original design photo, textile components, history relevant to the times.
Slide 2
\u2022 Mood board inspiration for new design taking into considerations topics in the directions.
Slide 3&4
\u2022 Considerations in technology, sustainability and current trends, diversity, adaptive\/universal design, equity awareness.
Slide 5
\u2022 Sketch, photo collage, or actual garment representing the new design.
Slide 6
* SWOT Analysis. 3-5 factors within each category. At least one factor related to diversity, equity and\/or universal design.
Slide 7-9
\u2022 Marke&ng plan points for the new design considering \u20134 P’s,
product life cycle, theories of fashion adopting, budgeting and pricing, resources for data, macro and micro environment, perceptual map…ANY theoretical concepts from the course.
Slide 10
*Sources, References, Citing’s.<\/p>\n","protected":false},"excerpt":{"rendered":"
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