{"id":225,"date":"2022-04-05T23:09:18","date_gmt":"2022-04-05T23:09:18","guid":{"rendered":"https:\/\/highclasswriters.com\/blog\/?p=225"},"modified":"2022-04-05T23:09:19","modified_gmt":"2022-04-05T23:09:19","slug":"business-and-management-2","status":"publish","type":"post","link":"https:\/\/highclasswriters.com\/blog\/business-and-management-2\/","title":{"rendered":"Business and Management"},"content":{"rendered":"\n

Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:<\/p>\n\n\n\n

  1. Explore the ethical management of marketing implementation.
    1.1 Determine the next steps for a business after evaluating the current market position within an
    industry.
    1.2 Analyze the ethical situation of a company.<\/li>
  2. Synthesize the use of marketing research to predict global business outcomes.
    2.1 Compile a SWOT (strengths, weaknesses, opportunities, and threats) analysis in order to
    research the internal environment of a company.
    2.2 Analyze a PEST (political, economic, sociocultural, and technology) analysis in order to
    research the external environment of a company.<\/li>
  3. Analyze the use of marketing strategies in the management of global customer brand equity.
    3.1 Analyze how a company has built a strong customer relationship with its target market.
    3.2 Examine potential marketing strategy alternatives for a company.
    3.3 Determine marketing strategy solutions for a company.
    Course\/Unit
    Learning Outcomes
    Learning Activity
    1.1
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Unit II Case Study
    1.2
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Unit II Case Study
    2.1
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Chapter 4, pp. 99\u2013120
    Unit II Case Study
    2.2
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Chapter 4, pp. 99\u2013120
    Unit II Case Study
    3.1
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Chapter 4, pp. 99\u2013120
    Unit II Case Study
    3.2
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Chapter 4, pp. 99\u2013120
    Unit II Case Study
    3.3
    Unit Lesson
    Chapter 3, pp. 67\u201395
    Chapter 4, pp. 99\u2013120
    Unit II Case Study
    UNIT II STUDY GUIDE
    Ethics, Research, and a
    Customer World View
    MBA 5501, Advanced Marketing 2
    UNIT x STUDY GUIDE
    Title
    Required Unit Resources
    Chapter 3: Collecting Information and Forecasting Demand, pp. 67\u201395
    Chapter 4: Conducting Marketing Research, pp. 99\u2013120
    Unit Lesson
    When starting a business, entrepreneurs have high hopes of providing customer offerings to not only satisfy
    their customers\u2019 needs and wants but also to delight many of them. In doing so, they hope their products will
    move many of their customers to become outspoken brand advocates. It is further hoped that these
    advocates will share their positive product experiences with their respective like-minded communities. The
    entrepreneur hopes the brand advocates\u2019 like-minded community members will also be moved to purchase
    and exhort their positive product experiences even further across similar virtual communities.
    This scenario would not have been possible a few years ago before the Internet and social media existed.
    Until then, consumers had been anonymous and unknown to each other. They could only seek or provide
    information to the marketer on a singular basis. As such, they were described as targets (i.e., something to be
    hunted and captured).
    The Internet provided a disruptive change to this traditional marketing scenario. Consumers are now able to
    form like-minded digital communities where they may share their product experiences, seek advice, and
    caution others of any suspect products and potentially misleading claims. In other words, customers are no
    longer anonymous targets to be grouped, collected, and harvested. This does not mean that gathering
    research on customers is no longer necessary. Rather, marketing research is more important than ever.
    If you were going to put together a start-up company, think about the external factors that would impact your
    company. These external factors have a significant impact on your company from both a domestic and an
    international perspective. The underlying impact is substantial as the business owner does not have control of
    these external factors. Developing an understanding of how these factors impact the overall organization will
    enable the manager to effectively manage these changing factors. A tool used by marketing managers is the
    PEST (political, economic, social, and technological) analysis. This tool analyzes how changes in the political
    and legal environment impact the organization. It also examines how changes in the economic environment
    impact the organization. Additionally, it evaluates how changes in the sociocultural environment impact the
    organization. Finally, it analyzes how changes in the technological environment impact the organization.
    Watch the video Zipline in Rwanda to see how the use of advanced technology solved a problem in Rwanda
    (transcript for Zipline in Rwanda video). The solution discussed in the video impacts inventory cost, cost of
    lost sales, and transportation costs for companies attempting to deliver medical products in Rwanda<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Course Learning Outcomes for Unit IIUpon completion of this unit, students should be able to: Explore the ethical management of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nBusiness and Management - 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