Imagine that you are the marketing manager for a major beer company expanding to South Africa. Your home market is Belgium. In Belgium your brand is perceived as a premium beer with a good taste. It is consumed by both men and women in various settings with or without food. As a premium beer brand, the marketing in Belgium and other European countries, in which your beer is present, is based on highlighting its good taste and premium quality. To further emphasise the premium aspect of your brand, the beer is sold at a higher price than other beers and only at specific bars and upscale supermarket (for example, you will never find the beer at a discounter supermarket). However, the beer market in South Africa is different, where beer is mostly drank by men after work. Beer is not consumed in the same social settings as in Belgium and women are much less likely to drink beer than men. Consumers are also less likely to differentiate between premium and more common beer brands and are much more likely to drink home-brewed and local beers. There is a small sub-segment of the beer drinking market in South Africa that is much more similar to the European beer drinkers. These tend to be wealthier upper-middle class professionals and families. However, they are only a small segment within the overall beer market. Discuss in detail how you might adapt the 4Ps (Product, Price, Place, and Promotion) for your beer brand in South Africa to be able to reach the beer market (think about which consumers you might want to target and how that can be best accomplished).\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Imagine that you are the marketing manager for a major beer company expanding to South Africa. Your home market is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11933","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n