Watch this video and answer the following questions: https://www.viddler.com/embed/18f4f729/?f=1&autoplay=0&player=simple&disablebranding=0 (Links to an external site.)
- What advertising promotions did Martha use in this video? Are they effective?
- What public relations activities did Martha use in this video? Are they effective?
- What are some advantages of using Ads/ PR, respectively?
- What are some disadvantages of using Ads/PR, respectively?
- In your opinion, how can a firm strategically use PR & Advs at the same time?