Based on your research you are required to produce and explain the organisational structure of Premier Inn. Discuss the internal and external factors which impact on their business as a result of emerging situations (crises, pandemics, etc..), using environmental analysis tools such as SWOT and PESTLE.
Case study Table of Content
1 Introduction
2 Organisational Structure of Premier Inn Hotel
3 Business Environment analysis of Premier Inn Hotel
3.1 SWOT Analysis
3.1.1 Strength
3.1.2 Weaknesses
3.1.3 Opportunities
3.1.4 Threats
3.2 PESTLE Analysis
Under this heading you will define what is meant by PESTLE analysis.
3.2.1 Political Factors
3.2.2 Economical Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Legal Factors
3.2.6 Environmental Factors
4 Conclusion
Introduction 200 words
Give an overview of Premier Inn Hotel and what you are going to cover in your case study, as; this study will include the analysis of the organisational structure of the Premier Inn hotel. What the case study aims to do.
Organisational Structure of Premier Inn Hotel – 300 Words
Under this heading, you will discuss the organisational structure of the Premier Inn Hotel. For instance, if the hotel has in place a tall structure, how does this structure benefit the organisation and what are the drawbacks of this structure. Students can also include a picture of the structure of the Premier Inn hotel.
Business Environment Analysis of Premier Inn Hotel – 50 Words
Under this heading, you will define and explain what is meant by the Business environment.
SWOT Analysis – you can use 300 Words to carry out SWOT analysis
Under this heading, you will define what is meant by SWOT analysis.
Strength
Under this heading, you will discuss the strength of the Premier Inn Hotel that can help them combat the emerging situations (Covid-19, current inflation, and political instability, etc..).
Weaknesses
Under this heading, you will discuss the weakness of the Premier Inn Hotel that makes the organisation vulnerable.
Opportunities
Under this heading, you will discuss the external factors emerging and how they can be exploited by the Premier Inn Hotel for their benefit.
Threats
Under this heading, you will discuss the external factors emerging and how they can be a threat to the Premier Inn hotel.
PESTLE Analysis – You can use 450 words to carry out a PESTLE analysis
Under this heading, you will define what is meant by PESTLE analysis.
Political Factors
Under this heading, you will discuss which political factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Economic Factors
Under this heading, you will discuss which Economical factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Social Factors
Under this heading, you will discuss which social factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Technological Factors
Under this heading, you will discuss which technological factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Legal Factors
Under this heading, you will discuss which legal factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Environmental Factors
Under this heading, you will discuss which environmental factors, both favourable and unfavourable, are impacting the Premier Inn Hotel.
Conclusion – 200 words
In your conclusion, you will present the summary of the key findings of the SWOT and PESTLE analysis and conclude your case study.
Reference Page. Minimum of 10 Sources, including Journals, Books and use a variety of academically accepted sources.
“DO NOT USE WIKIPEDIA” Attached is the full brief and assignment.