Detailed Instructions are in the word file ‘My submission info‘ read this fully.

It is important you follow the designated research design that is detailed here. If you have  any questions please ask me.

Please note I have submitted my ethics form and it has been approved so we can’t make 

changes to the propositions or variables. (but can alter the subcategories of the independent variables). The Conceptual Framework is at the bottom of the word file.

Interviews are required for this (12ish). Can you send me what you will use once you have  decided please. Ideally before you start writing the literature review. So that I can potentially do some myself just in case.

The file ‘role of retailers and peers’ is what I based my research on in terms of the Gap and Propositions. Do not include this in the literature review but can use as guidance on what  we are researching. The GAP is the lack in consideration of external factors

Other usefull literature that can be used in the review is included below with more details in the  word document. Dont make it an annotated bibliography, focus on a few key papers.

AJG Journal ranking of 3 or above

The relevant Theory is also included in the word document: Theory of planed behaviour and reasoned action

All other files are also attached. (Structure powerpoint, possible key papers, ethics forms)