Review the material in in the Reading Assignment. Then, go to the discussion forum for Unit 3 and engage in a dialogue with your classmates by answering the following questions: In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)? Provide examples of when a firm’s strength might simultaneously be a weakness. Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?
*******************************
Reading Assignment KENTON, W. (2021, March 29). Strength, weakness, opportunity, and threat (SWOT) analysis. Investopedia. Retrieved from https://www.investopedia.com/terms/s/swot.asp Olsen, E. (2021, May 4). Internal & external analysis. Retrieved from https://onstrategyhq.com/resources/internal-and-external-analysis/ Optional Video SmartDraw. (2018, August 17). SWOT analysis – What is SWOT? Definition, examples, and how to do a SWOT analysis. [Video] YouTube. https://youtu.be/JXXHqM6RzZQ