Assignment Brief

CW2- 60% TMM. Individual written report: 2500 words – Friday, wk 12, 06.05.22, 23.59

Formative Assessment- CW2- Draft of CW2- Friday of week 10, BB

Summative Assessment 2 – Individual written report: To help a struggling retailer, 2500 words (+/- 10%)  (60% TMM) Friday, week 12, 23.95

Students will carry out individually an in-depth case analysis and submit a report, with relevant business solutions to a struggling retailer, from any part of the world. This will test student’s ability to apply retail marketing and channel management appropriate theories and make good use of the analytical tools relevant to retailing and channel management and sound data collection, problem solving and analytical skills in order to propose pertinent solutions to global retail problems.

Students will analyse a real company operating within the retailing industry, identify areas of improvement and provide a set of recommendations. Students are required to: (a) select a real company to analyse; (b) select critical areas to analyse; (c) undertake secondary and/or primary research; (d) apply theories, models, frameworks discussed during the module or explained in the readings to the real world case; (e) if appropriate, explain and provide critical comments on operational procedures; (f) as a result of their analysis, identify aspects that can be improved; (g) formulate a set of solutions and recommendations on how the chosen company can improve on the identified weak aspects.

7. Mapping of assessment tasks for the module

Completing Your Assignment

What am I required to do in this assignment?     CW2 (60%) – You will need to produce an in-depth case analysis and submit a report, with relevant business solutions to a struggling retailer, from any part of the world. This will test student’s ability to apply retail marketing and channel management appropriate theories and make good use of the analytical tools relevant to retailing and channel management and sound data collection, problem solving and analytical skills in order to propose pertinent solutions to global retail problems.

Is there a size limit? CW2- individual written report (2500 words)

What do I need to do to pass? Threshold criteria i.e. achievement of the learning outcome at the pass/fail boundary     CW2- You need to write a report in which you show your ability to apply  retail marketing and channel management appropriate theories and relevant data and provide good  solutions to global retail problems.     Good writing skills are needed.

How do I produce high quality work that merits a 70% or above grade?     CW2- Your report needs to include strong critical and analytical thinking. You need to be able to collect data effectively and make sense of it in order to provide pertinent pertinentsolutions to global retail problems.     You need strong analytical and writing skills.

How does assignment relate to what we are doing in the scheduled sessions?   These two assignments are directly linked to the weekly session topics and to the learning material and reading.

How will I receive formative feedback for this assignment?   You will received ongoing formative feedback, if requested and more detailed feedback when you show drafts of your assignments in your seminars.

Marks and Feedback

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations above and the marking criteria below.You can use them to evaluate your own work and estimate your grade before you submit.   Marking Criteria Table     Undergraduate Programmes   Grade Marking Criteria and Weighting               90-100 Common Assessment Scale 8           80-89 Common Assessment Scale 7           70-79 Common Assessment Scale 6           60-69 Common Assessment Scale 5           50-59 Common Assessment Scale 4           40-49 Common Assessment Scale 3           30-39 Common Assessment Scale 2           11-29 Common Assessment Scale 1           0-10 Common Assessment Scale 0

Regent’s University Generic Descriptors

Band	Conversionscalefor UG Programmes	Conversionscalefor PG Programmes	Genericdescriptors
8	90- 100	90- 100	Alllearningoutcomesandtaskspecificationshavebeenachievedtoanexceptionally highstandard(accordingtothe levelof study).   Theoutcomeof theassessmenttask ispresentableina professionalcontextandmay extendpracticalortheoreticalknowledgeinthefield. It displaysanexceptionallyhigh levelofunderstanding,evaluation,insight,analysis,reflectionand/orcriticality(according tothelevelofstudy),andconnectionsaredevelopedbothwithinandbeyondthetaskset.   Thework’sorganisation,structureandpresentationaredevelopedto anexceptionally highstandard.
7	80- 89	80- 89	Alllearningoutcomesandtaskspecificationshavebeenachievedtoanoutstanding standard(accordingtothelevelofstudy).   Theoutcomeof theassessmentdemonstratesanoutstandingdisplayofunderstanding, exploration,evaluation,insight,analysis,reflection,criticalityand/orresearch(according tothelevelofstudy).Connectionsaredevelopedbothwithinandbeyondthetaskset.   Thework’sorganisation,structureandpresentationaredevelopedto anoutstanding standard.
6	70- 79	70- 79	Alllearningoutcomesandtaskspecificationshavebeenachievedtohighstandard (accordingtothelevelofstudy).   Theoutcomeof theassessmentdemonstratesanexcellentdisplayofunderstanding, exploration,evaluation,insightanalysis,reflection,criticalityand/orresearch(accordingto thelevelofstudy),andconnectionsare developedbothwithinandbeyondthetaskset.   Thework’sorganisation,structureandpresentationmaybe developedtoanexcellent standard.
5	60- 69	60- 69	Alllearningoutcomeshavebeenachievedatagoodandsometoaverygoodstandard (accordingtothelevelofstudy).   Theoutcomeof theassessmentdemonstratesaverygoodlevelofunderstanding, exploration,evaluation,analysis,reflection,criticality,someinsightand/orverygood research(accordingtothelevelofstudy),andconnectionsareestablishedwithinthetask set,andinsomecasesreachingbeyond.   Thework’sorganisation,structureandpresentationmaybedevelopedtoaverygood standard.
4	50- 59	55-59	Mostlearningoutcomeshavebeenmet atagoodstandard(accordingtothelevelof study).   Theoutcomeof theassessmentdemonstratesagoodunderstanding,exploration, evaluation,analysis,andsomereflection,criticalityand/orappropriateresearch. (Accordingtothelevelofstudy)   Thework’sorganisation,structureandpresentationmaybeappropriatelydeveloped.
3	40- 49	50-54	Alllearningoutcomeshave beenmettoaminimumsatisfactorystandard(accordingto thelevelofstudy).   Theoutcomeof theassessmentshowsanadequateunderstanding,ofmajorideas,with littleinsightand basicresearch.Limitedlevelofanalysis,reflectionand/orcriticality (accordingtothelevelofstudy).   Theoutcomeof thetaskshowsabilitytoparaphraseconceptsandtheories,withlimited abilitytomakeconnections.   Theworkmaybe disorganised,andthestructureandpresentationmaybebarely adequate.
2	30- 39	36- 49	Mostlearningoutcomeshavealmostbeenmet,whilsttheresthavenot(accordingtothe levelofstudy).   Theoutcomeof theassessmentshowsa limitedunderstandingofmajorideas,withlittle insight,verybasicresearch,andverylimitedabilitytomakeconnections.Noanalysis, reflectionand/orcriticality(accordingtothelevelofstudy)   Theworkmaybe disorganised,andthestructureandpresentationmaybebarely adequate.
1	11–29	21–35	Themajorityofthelearningoutcomeshavenotbeenmet(accordingtotheLevel).The outcomeof theassessmenttask isincomplete,flawed,verylimitedand/orpresents significantinaccuracies.   Theoutcomeof theassessmentshowsverylimitedunderstandingwithnoinsight,and verylimitedabilitytomakeconnectionswithinbasicideasin thefield,veryfragmented. Lacksresearch.Noanalysis,reflectionorcriticality(accordingtothelevelofstudy)   Thework is disorganised,andunstructured.Presentationisbarelyadequate.
0	0-10	0-20	Noneofthelearningoutcomeshavebeenmet.Thetaskhasnotbeenaddressedbythe student,orthereis noassessabletask.   Theoutcomeof theassessmentshowsnounderstandingofbasicideas,withnoinsight andshowsnoabilitytomakeconnectionswithinbasicideasin thefield,orthe connectionsarecompletelyirrelevant.Lacksresearch.Nounderstanding,analysis, reflectionnorcriticality.   Thework completelylacksorganisationandstructure.Presentationis completely inadequate.