Your WHY Review the materials around Simon Sinek’s WHY and the Golden Circles (details below). Prepare a written reflection addressing the following prompts. This should be approx. 1 page (single spaced). 1. Describe and dive into your Why and Values: a. What is your WHY? Describe this as best you can and reflect on your why. How does it drive you? How has it been reflected in what you do? How has this evolved over time?
b. Values: What are your personal values that drive you and are most important to you? Aim to articulate around 3-5 values. Describe what they mean to you and share as much as you’d like here about them. 

2. Ulta Beauty company’s Why and Values.  In your own words and considering the concepts from these readings, what is their WHY and VALUES? What drives their ethos and moral code as a company?

3. Compare and contrast. Reflect on any potential overlap and contrast of your why/values with your company pick. How are you aligned? How are you misaligned. Discuss briefly.