Overview Using the same company from the previous assignments, submit your analysis for the final P (promotion) for your chosen company’s product or service. Instructions Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences: Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements? Analyze choices of who represents the product. Do you consider the choices to be optimal? Analyze the company’s communication strategy, including both the communication channels and the media. Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy? Analyze the implications of the company’s integrated marketing program, including the impact on business economic success. Cite any sources you use. Be sure your analyses present a focused purpose through strong organizational skills. Also be sure to present evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure. Additional Requirements Your assignment should also meet the following requirements: Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional. References: References and citations are formatted in consistent style, with a preference for using APA style and formatting. Refer to the Evidence and APA section of the Writing Center for guidance. Number of resources: Use a minimum of three scholarly resources related to the content of the assignment. Length of paper: 2–3 typed, double-spaced pages, in addition to the title and references pages. Font and font size: Times New Roman, 12 point.
Compentencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: Competency 1: Examine the basic marketing models for a business or organization. Describe who represents a product. Describe a company’s communication strategy (communication channels or media). Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business. Discuss the effectiveness of a promotion strategy. Discuss the implications of an integrated marketing program. Competency 4: Apply effective marketing planning and implementation. Address assignment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences. Competency 6: Evaluate management implications of marketing and sales plans. Discuss a sales process or techniques and how it impacts marketing and sales plans.