Must be 3-4 double-spaced pages in length (excluding cover page and references) and formatted according to APA style, as outlined in A Writer’s Reference. 
Refer to your textbook, slides, and internet for developing your paper. Besides using a spell check and thesaurus program, having someone check the grammar is essential when you want to ensure that your writing is of the highest quality. If you are having a writing problem, please contact the Writing Center to assist you in developing your writing skills.
Question: Suppose you are a marketer for a U.S. manufacturer of pet supplies. Two top executives have proposed expanding the company by opening retail stores and marketing pets on-site—puppies, kittens, rabbits, birds, fish, and the like. What are the potential benefits and drawbacks of making a move like this? How would you advise your company to proceed?
Suggestion: A company’s strengths reflect its core competencies—what it does well. They are capabilities that customers value and competitors find difficult to duplicate. Straying from core competencies may have potential rewards, such as expanding into more attractive markets, but is also risky. On the other hand, even if a company focuses on its core competencies, sometimes it needs to broaden its offerings to maintain a competitive edge. The benefits could be better reach and coverage. Drawbacks could be inability of the company to leverage the decision. A comprehensive SWOT analysis can help the top management to take the right decision

Late submission will result in losing 10 points for one week and 20 points for two weeks!!!
Course Requirements:
• Your submission must be written in a scholarly, well-flowing piece that reflects Master’s level work.
• Use the course template and 12 pt. Times New Roman font.
• Research papers do not use “I” but use the third-party indicators and citations for supporting your discussion (minimum 4 citations and references).
• The paper you are creating is a research paper and no personal discussion.
• The paper must be grammatically correct, proper sentence structure (no rambling and fragmented sentences), spelling and address the topic.
• All formatting and references should follow the APA format. You may include additional references beyond those provided within the assignment.
• Visit the Library for guidance on APA formatting.
• Paper is to submit as an MS Word document.