Must be 3-4 double-spaced pages in length (excluding cover page and references) and formatted according to APA style, as outlined in A Writer’s Reference. 
Refer to your textbook, slides, and internet for developing your paper. Besides using a spell check and thesaurus program, having someone check the grammar is essential when you want to ensure that your writing is of the highest quality. If you are having a writing problem, please contact the Writing Center to assist you in developing your writing skills.
Question: Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers play in implementing these high standards?
Suggestion: Firms stand to gain needed credibility from their efforts to protect the environment by reducing waste and pollution. Not only has the recent economic downturn made it important for them to cut waste and cost as never before, including the costs of damage to the environment, but consumers now are more aware of the real need for such drives—and ready to support them. Sustainability and social responsibility officers agree that sustainability must permeate the firm’s corporate strategy from the top down, so all areas in the firm can align their environmental goals in the same direction for the greatest effectiveness. 
Late submission will result in losing 10 points for one week and 20 points for two weeks!!!
Course Requirements:
• Your submission must be written in a scholarly, well-flowing piece that reflects Master’s level work.
• Use the course template and 12 pt. Times New Roman font.
• Research papers do not use “I” but use the third-party indicators and citations for supporting your discussion (minimum 4 citations and references).
• The paper you are creating is a research paper and no personal discussion.
• The paper must be grammatically correct, proper sentence structure (no rambling and fragmented sentences), spelling and address the topic.
• All formatting and references should follow the APA format. You may include additional references beyond those provided within the assignment.
• Visit the Library for guidance on APA formatting.
• Paper is to submit as an MS Word document.