A strategy is essential for an organization to provide a sense of direction, goals, and create a competitive advantage.

Please research and share a strategy for your organization (you can also select an organization where you volunteer or an organization you are familiar with).

Please share:

• The present situation:
  • What are the current competitive pressures, competitive strengths, and competitive weaknesses?
  • Does the organization you selected appear to be in good financial condition? Explain.
  • What are the market strengths?
  • What problem or problems does the organization have that need to be addressed in the next 12-24 months?
• Outline future direction:
  • Why will your selected organization matter to customers?
  • What recommendation(s) do you have to continue or create customer value in the future?
  • What will need to be distinctive about its products and/or services?
  • What resource(s) do you recommend be implemented to continue delivering customer value?

Assignment:

• Write and post a brief summary, at least 3-4 paragraphs each for the present situation and future direction, of the organization you selected and the strategy points listed above. (10 points)
• Support your strategy with 2 sources; one peer-reviewed scholarly article and the textbook. (2 points)