• Briefly introduce Comcast, explaining the basics of its marketing strategy. Please focus on B2C (10% of marks)
• Detail and evaluate the current marketing communications activities. Your answer should show an appreciation of the core theories in this course (for example, communications theory; contribution to brand and position; media and message choice; reaction to a crisis situation (if applicable). (60% of marks)
• Building on discussion, discuss the future marketing communications (and brand where applicable) challenges facing your chosen organisation (etc.) and make three recommendations to help contribute to future success. (30% of marks)
• Word count: 2500 words excluding tables/diagrams (if used correctly), appendices (if used correctly) and bibliography.

Please include tables and diagramsHarvard Referencing