Please do make sure to put intext citation after every sentence and put the references list on the last page as usual. You may use books or online journal articles that are credible.
SECTION 1; Analyse how the Consumer Buying Process influences the Body Shop’s marketing communication.
Problem recognition, Information search, evaluation of alternatives, purchase decision, post purchase behavior.
TO DO;
– Find 1 ads/communication from The Body Shop for each stages (Problem recognition, Information search, Evaluation of alternatives, Purchase decision, Post purchase behavior) that matches each of these stages and then analyse it. you may put in the image/ad and reference it as well.
– Explain the definition of each one of the stages very briefly.
So basically find 5 different ads/communication for each of those 5 stages of the Consumer Buying Process and explain it. It cant be the same ads.