Choose a topic that has been discussed in class and write a 5 page paper.  In the paper the following must be answered and the headings must be used. Bold and underline each heading. These headings must be 14 font in size while the text will be 12 font in size. 

1. Discuss the topic in detail.
2. Why is this topic important in the field of marketing?
3. How does this topic aid either a business or consumer?
4. What take-away would you have for the topic or what have you learned?

Your paper should be a minimum of five pages, not including title and reference pages, properly cited.