IN THIS PAPER YOUR group WILL ANALYZE WHY NETFLIX THRIVED AND WHY BLOCKBUSTER FAILED. I.E. WHY DID NETFLIX ADAPT and CHANGE while BLOCKBUSTER FAILED TO DO SO…
Our part: Focus on why Blockbuster declined during a period of technological transition.
You will have to incorporate the course material learned up to this point—especially theories on ORGANIZATIONAL CHANGE and LEADING CHANGE. PPT
TEXTBOOK: (CAMERON & GREEN) MUST BE YOUR PRIMARY SOURCE OF REFERENCE (Chapters 3,4,5)
Book: MAKING SENSE OF CHANGE MANAGEMENThttp://www.uop.edu.pk/ocontents/Change%20Management%20Book.pdf