Answer Each Question below in 2 paragraphs using the provided pdf article.

1. What is the difference between having a best-cost strategy (a/k/an integrated low-cost and differentiation) and being stuck in the middle (achieving neither low-cost nor differentiation based advantage). If you have a best-cost strategy aren’t there likely to be firms in your industry that have a more effective differentiation or low-cost strategy?

2. How does Keurig’s strategy stand up against competitive rivalry in the industry? What recommendations can you offer to support Keurig’s growth and profitability objectives?