International Sales Leadership

  • Use Report Format:  1. terms of reference or report objectives  2. a short introduction to the chosen organization  3. findings  4. analysis   5. recommendations/conclusions 6. sources: references
  • Case Study (avoiding the mega organization eg, Apple, Google, Amazon etc.)
  • Choose a B2B corporation which have activities in more than one country
  • Focus on  Organizational Buying Behaviour
  • See the attached for the details
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