• SEE ATTACHMENT FOR FULL DETAILS. Please do as a PPT if Kaltura is not available 
• This assignment consists of reading the background story of the US tea company 
• Situation- your boss has asked you to examine expansion opportunities
• Your role-Senior Analyst for US Tea and report directly to the Executive Vice-President

Complete Outline.

The presentation  PPT  should be no longer than 20 minutes in length and, at a minimum, should address the following elements: 

1. Identification and a brief description of the country examined
   1. Characterize the market potential for US Tea products.
   2. Estimate the potential for US Tea to capture at least $15.4M in revenue from this market in the next year.
2. PESTLE analysis of the business environment within the country your boss has proposed in the situation above.
   1. Political 
   2. Economic 
   3. Social 
   4. Technological 
   5. Legal 
   6. Environmental 
3. Cultural Considerations 
   1. Apply at least three of Hofstede’s six cultural dimensions to better support your assertions.  
   2. What cultural factors will influence US Tea packaging and the use of the traditional slogan “God Loves You, You are a Miracle, Keep Looking Up” on products in the proposed new market? How do you propose to effectively deal with this? 
4. Business Environment 
   1. Compare and contrast business operations in the proposed market with that of the United States.
   2. What factors, if any, will need to be addressed for US Tea to be successful in the new market? 
5. Communication Strategy 
   1. What are the primary modes of effective communication in the proposed market? 
   2. What strategies and tactics must be employed to ensure that communication in the proposed global market is  effective and in alignment with cultural norms?  
6. HR and Labor Factors 
   1. What unique labor issues exist in the proposed market (unions, work schedules, and routines, etc.) that help dictate whether US Tea locates manufacturing within the proposed market versus simply producing products in the United States and shipping them? 
7. Organizational Structure  
   1. Based on cultural characteristics and the results of the PESTLE analysis, what factors should be considered relative to the US Tea presence in the proposed market? 
      1. How should the market be managed (ex-pats, local managers, hybrid approach)? 
      2. What leadership style should be adopted in this country and how will this differ from the manner in which US Tea is operated in the United States? 
   2. What general ethical considerations must be considered as US Tea considers moving into this, or any other, country? 
   3. Will the company’s Christian principles be a help or hindrance to entering the new market? 
      1. How should the organization balance its Christian perspective with cultural norms in the new market? 

The presentation video should also include your recommendations for what US Tea should do with this potential opportunity. Be sure to clearly articulate why US Tea should or should not move into this market and back up your argument with compelling information that allows the viewer to readily agree that the new market is capable of generating the required additional $15.4M in revenue in one year and that your plan can be leveraged to achieve success.