Develop a 4-6-page draft paper on the industry you selected for your MAP’s Industry Analysis. Consider the following on the history of that industry:
- What are important events in your industry’s history? [My suggestion is to provide a time line summary that can eventually go into your Appendix along with your text for this section].
- Environmental Scan: (May be done as a grid with supporting text analysis.)
- What were your industry’s past drivers?
This assignment is a Complete/Incomplete. Evaluation is based on submitting on time and meeting the criteria of the assignment noted above. The MAP itself is an independent study and the student is encouraged to work on the elements throughout the course of the MBA program in a self – study.
Note: for assistance accessing industry reports and articles about your industry, use the Library Resources guide for this course.
Note: Commercial Banking in the US, 52211. The top three players are JP Morgan, Wells Fargo and Bank of America