Which is the right segment for HubSpot to target? Why? Which pricing model –Software-as-a-service (SaaS) or Software-as-a-Product (SaaP) is more suitable for HubSpot?

Please give detailed explanations. Use numbers to justify your case wherever possible.

Single spaced, 11 pt font

All workings can be in the appendix 

Appendix TO BE CROSS REFERENCED in the main body 

Naming convention for submission: MT5012_Case1_FirstName_LastNAme_StudentID