Read Chapter 2 of the textbook (Kennedy R. 2020 Strategic Management) focusing on visions, missions, and goals. Consider how this forms the strategic management process. Then do your own research of at least two additional resources.

• Select three key ideas or facts from the textbook which you believe are most important for a firm competing in a global market. Why are they the most important to the process?
• What role does a strong leader play in the formulation vision and mission statements?
• Analyze whether internal (company culture, firm’s resources, etc.) or external (government regulations, competition, etc.) are the most relevant to a global firm’s vision and mission statements.

Submit a written paper which is at least four pages in length, exclusive of the reference page,  double-spaced in Times New Roman (or its equivalent) font which is no greater than 12-points in size. The paper should cite at least two additional sources independent of the textbook. Paper and citations should be in APA format. 

Papers will be assessed using the Grading Rubric (Rubric attached)

Please see attached files for the textbook to access chapter 2