Title Page

Introduction to Business

Assessment 2 – Individual Report

Start-up Business Type & Business Name

Student Name

Student ID number

Your Lecturer’s Name

Your Cohort /Batch number (class code)

Table of Contents

Introduction. 3

Overview of the Report. 3

Background of the Company. 3

Main Body (Business Plan). 4

Different Types of Businesses. 4

Your Business Structure. 4

Macro Environment. 4

Micro Environment. 4

Impacts on your Business. 4

Conclusion. 5

Overall argument summary. 5

Recommendations. 5

References List. 6

Introduction

Background of the Company

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Main Body (Business Plan)

Your Business Structure ( the type of the business structure for a start up)

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Micro Environment

(Application of Porter’s Five Forces and other business models)

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Impacts on your Business

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Overall argument summary

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Recommendations

Outcome – Limitations – Rational (next steps for business growth) – Key Findings

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References List

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