reviewing the Final Project Guidelines (.docx). Final Project Guidelines (.docx). – Alternative Formats Please submit your Final Project Part 1: Findings Report. This section should contain a thorough internal and external analysis of your organization, to the extent that is possible, in alignment with the final project guidelines and provided table of contents. The findings in this report will form the basis of the new strategic direction that you will propose in your final presentation.
TRVL4160
Final Project Guidelines
A very common practice in the business world is for a company to hire an outside consultant to help the organization see the forest through the trees and develop new strategic directions. Many times, company leadership becomes so emotionally invested in their decisions and passions that finding the direction that will drive the company forward can be hard to see, especially when ingrained into the day to day operations of the business. Therefore, leveraging a fresh set of eyes can often lead to some interesting discoveries and future plans for the organization.
In this vein, you are now officially a hired consultant for your chosen organization responsible for helping thecompany define a new strategic innovation to explore for the next 3-5 years. You have been hired to analyze their business in an effort to understand their vision, mission, values, business environment, and marketing plan and suggest a new strategic path for the organization to take in an effort to grow the business. The Board of Directors have asked you to propose a strategic plan that will move this organization into the 2020sthrough a Findings Report and a formal presentation. The Board is looking for the following objectives from your consultation presentation:
- What new strategic initiative are you proposing the company explore?
- How does the proposed initiative fit the current company culture?
- How will this initiative enhance the company’s customer perception?
- Does the initiative drive revenue to the organization?
- How does this initiative affect the stakeholders of the organization – internally and externally?
- What is the step-by-step strategy to implement this initiative throughout the organization?
- How we will evaluate the success of this initiative?What are the key performance metrics?
In order to decide on the strategic decision that will best influence this organization, you will need to complete a comprehensive Findings Report analyzing the major aspects of the company (following the below table of contents). This research will lead your decision-making on the strategic initiative and support your proposal and presentation.
Your findings report is due to the Board of Directors by Week 12.
Based on the researched report, you will then formulate and present your strategic plan to the Board on Week 15 for evaluation. Prior to that, you will submit an abstract of your presentation for peer review in Week 14.
Findings Report
Table of Contents
Your findings report should include the following sections.
- Executive Summary
- Highlights
- Objectives
- Mission Statement
- Keys to future success
- Description of Business
- Company Ownership/legal entity
- Location
- Interior
- Products and services
- Suppliers
- Services
- Manufacturing
- Management
- Financial Analysis
- Financial Summary Analysis
- Revenue & Expense Trends Summary
- Ratio Analysis (Debt to Asset)
- Income projection sheet – 5 year
- Break Even Analysis (if applicable)
- Five Year Revenue Projection
- Marketing
- Target markets, clearly defined
- Market trend analysis & summary
- Competition Review
- Pricing – Current and future projections
- Current Advertising and Promotion Campaigns
- Future Considerations
- Based on the information provided, what is your recommended future strategic consideration?