Understanding the principles of Experiential &sensory marketing and applying it to a real case. Parts to be included:

 1. Small introduction about the business model concept 

2. From an emotional POINT OF VIEW: 

3. Mission, Vision, VALUES (VALS) 

4. Canvas 

5. SWOT and 5 Forces 

6. Rational and emotional selling key points

7. 5 senses activation – 6 stimuli theory 

8. Buyer persona 

9. Emotional Customer Journey Map – Key emotional touchpoints 

10. Golden circle by Simon Sinek 

11. How to reduce psychological distance with our consumers. 

12. Affective forecasting 

13. Conclusions