FOMLSS/School of Management
Entrepreneurship & Innovation – EAE 7501 A
Individual Assignment – Word Count 2000 Words
COURSEWORK BRIEF
Task:
You are required to utilise the knowledge and skills gained through the module to generate an idea for a ‘new’ venture, evaluate its possibility for ‘success’ and reflect on your learning. This could be for a business or social enterprise.
Note: There may also be an opportunity to develop a ‘new’ business unit within an existing organization or start-up. However, this must be discussed and agreed with the tutor in advance and relate to a business the student is working in or on.
This will require you to:
- Use appropriate frameworks discussed during the module to generate potential ‘business’ ideas.
- Develop one of those into a potential ‘business’ opportunity and present it in the form of a ‘Lean Canvas’ (Links to an external site.).
- Apply appropriate approaches to ‘Research’ the potential opportunity and re-evaluate your original ‘Lean Canvas’, with a clear indication of whether it is feasible.
- Critically evaluate the ‘Lean Start Up Approach’ (Links to an external site.) and reflect on what you have learnt about successful entrepreneurship and innovation. In doing so consider what other factors are critical beyond the ‘Lean Start Up’ Approach.
Output:
This is one cohesive piece of work, for which you will be awarded ONE MARK, however the table below indicates the relative importance of the sections.
| Indicative Output | Learning Outcomes | Indicative Weightage |
| · Business Concept – one paragraph summary and Lean Canvas – one page | Demonstrate adaptability and originality in identifying and solving problems. | 10% |
| · Research, · Evaluation · Go/No Go Decision | Critically evaluate and develop investigative designs that will facilitate the collection of data to support the construction and presentation of business cases. | 60% |
| · Critical Reflection on learning | Demonstrate adaptability and originality in tackling and solving problems. Show a broad but rigorous understanding of the concepts, constructs and frameworks applicable to entrepreneurship and innovation, and of the tools and techniques used to support decision making. | 30% |
Assessment Criteria:
At the highest level there is no ‘perfect solution’. However higher marks will be awarded based on the following criteria:
- Clarity of depiction of business idea and Lean Canvas
- Level of understanding of entrepreneurship & innovation
- Range, quality and scope of research
- Effective analysis of original concept
- Clarity and evidence behind decision to pursue or not
- Quality of reflective learning from the activity about successful entrepreneurship and innovation
- Application of Theory to Practice and use of academic frameworks
- Evidence of synthesis and clarity of discussion
- Work is clearly organized, structured and presented in a cohesive style, with a logical flow
- Appropriate use of tables, diagrams and referenced correctly.
- Creativity in approach and presentation.
Please read the guidance on ‘Your assignment results and how to improve them’. At the highest level it is imperative that you demonstrate a deeper insight of the subject through wider independent reading and authority over the subject matter.
Notes:
- Further detailed guidance explaining the terms above will be given throughout the course of the module.
- The course work will contribute 100 per cent of the overall module assessment, it should comprise no more than 2,000 words excluding cover page, illustrations, tables and appendices (max eight pages).
Further information in the Modules Section under Assignment or the following link – Assignment
SUPPLEMENTARY ASSIGNMENT
The supplementary assignment for this module is ‘as original’ assignment. But for a new Business Concept. Any queries please contact tutor.