In terms of having a “digital business strategy”, it has been argued that organizations should rethink the role of IT strategy: from a functional- level strategy, aligned but always subordinate to business strategy, to one that reflects a fusion between IT strategy and business strategy. The DBS transformation journey suggests that to be truly digitized, a fusion between business and technology strategies is required. A key reason why DBS was successful was due to how they organized their company structure. So in this thread, think beyond the case and bring your creativity.

1) From your perspective, how should digital banking be organized in a bank? What are the possible alternatives? Feel free create an org structure/operating model of a fictitious Bank- e.g., see Exhibit 6 in the case. How should they organize themselves to go digital?

2) What are the strategic considerations in making the choice?