Prepare a report for the brand/organisation chosen in assignment 1.

The report should propose a digital marketing strategy that addresses the issues presented in the first assignment.

This should incorporate an evaluation of a suitable digital marketing mix and the application of considered digital marketing technologies.

As part of this, and based on the issues identified in Assessment 1, you should include the following:             

• Specify a set of objectives you want to achieve.             
• Identify the target market and market segmentation.     
• Develop two customer personas.           
• Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this.          
• Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing.             

• This is an individual report.
• 2,000 words maximum ( +/- 10 per cent, excluding cover pages, content tables, reference lists and appendices) 

i will provide you with lectures for additional info and with different examples of sample reports however these samples are not templates to be used but rather will show you some different styles that can be used for my report