Write a report that explores the old traditional business model approach of Toyota compared to its new consumer centric approach. While both are successful, they work differently due to their context and the report must expand on why the newer models have allowed Toyota to remain a big company name. It must first look at how Toyota’s value proposition in its earlier days looked at affordable trucks and sedans for the middle class market and military and focused heavily on product development and research. Then it must elaborate on their new approach, striving to create vehicles that transform the way customers move and drive. The report should observe how with the emergence of new technologies and business models, the traditional car ownership and dealership model was being challenged. The main comparative argument will look at they way customer demand and experience has changed from conventional research and shaped their change in approach to business models. The report must include an executive summary, introduction, body and conclusion.