Case Study: BeyoncRead the case study and with your group have a conversation and answer the following questions.

(I attached video of the case study)
1. Why was this launch successful? What made it successful? Was it Beyoncé? Was it the novelty of
the medium (social media)? Was it the buzz that came after the announcement? Something
else? I.e., what were the key success drivers for this product launch?
2. What are the risks of this approach to launching a product? Consider the risks involved in this
approach—how can they be mitigated