Assessment Brief
MODULE: Business of Production and Postproduction
Towritea 5000 words long (plus or minus 10%)researched Business Proposal.
THE AIM
The aim of this assessment is to demonstrate your understanding of some of the core industrial, conceptual, structural, market and production issues that contribute to the development of a business concern, or a particular project, in the creative or cultural industries. You should reflect on the content of this particular module as well as some of the wider issues discussed in the course’s core module: Applied Business Methods and Leading in the Creative and Cultural Industries. In particular, you are asked to apply critical thinking to some of the core conceptual questions that inform business strategy and or production workflows and how therefore creative businesses function and set goals in order to deliver creative innovation, market penetration and audience value.
Business Proposal Portfolio Option – the Brief.
Please compose a 5000-word portfolio of materials in which you outline a proposal for a creative or cultural business of your own origination. The portfolio should include the following: 1) an overall account of the business’s purpose, its business model and procedures, its goals and a clear strategy for achieving them; 2) a researched review of the market conditions, opportunities and challenges which underpin the business, its strategy and its pursuit of competitive advantage and/ or creative innovation; 3) some succinct discussion of relevant conceptual literature in exploring how you have arrived at your model, market and strategy; 4) a short account of a proposed output indicating how your business’s resources or structure will deployed in delivering it. You are advised to draw on industrial and other data to support your business proposition, and to speak to people in similar areas to deepen your account of how your business might operate.
Please ensure you include a bibliography of sources. Your bibliography will not count towards your overall word-count. The expected system of referencing is Harvard and all sources must be clearly identified and cited appropriately.
ASSESSMENT AND FEEDBACK CRITERIA
Some of the specific ways in which your work will be assessed are listed below.
| Structure and Argument How well the argument has been conducted | The degree to which your essay or portfolio as a whole develops a coherent, well-organised and well-evidenced argument about, analysis of or examination around your chosen case-study, or business proposal In the essay, the degree to which the chosen case-study is explored in analytical terms: how its historical story, goals, procedures and reactions to events and circumstances have combined to deliver its current market position or creative outputs. In the portfolio, the degree to which your strategy develops, coheres and registers the innovative potential in your business idea: recognising and exploiting the opportunities available to it: in the market, amongst audiences or clients, in terms of economic, cultural or political climate, or routes to funding. |
| Knowledge and Understanding How well the topic has been grasped | The extent to which – in both the essay and the portfolio – your work demonstrates knowledge of conceptual issues in relation to business design or workflows and how they might apply to the particular case-study or business idea at hand. In addition this category will evaluate the extent to which your work demonstrates an understanding of the market where the case-study or business idea operates or seeks to intervene. |
| Use of Sources How well sources have been identified and used | The extent to which – in both essay and portfolio – your argument or proposal is underpinned by evidence, researched example, appropriate sector data and salient readings of conceptual literature. The degree to which evidence and conceptual reference are deployed to advance your argument, or your business case. |
| Style and Presentation The quality of the writing and editorial care | Quality of writing and referencing overall. Clarity of expression. Adherence to the terms of the assessment brief. And where third parties have been consulted, adherence to correct ethical procedures |