*DO NOT INCLUDE ANY OUTSIDE SOURCES FOR THIS ASSIGNMENT, USE YOUR OWN WORDS*-

How successful do you predict these recently proposed extensions will be? Why?

a.    Mont-Blanc (famous for pens): fragrances and other accessories (watches, cufflinks, sunglasses and pocket knives)

b.    Evian (famous for water): high-end spas

c.    Starbucks (famous for coffee): film production and promotion

d.    Trump (famous for hotels and casinos): vodka and mortgage services