The focus for the assignment is the Huawei Technologies Co. Ltd. As a leading corporate brand consultant, you are required to undertake secondary data collection on the assigned corporate brand to ascertain the strength of corporate brand equity and corporate brand management of Huawei. In particular, you will need to identify any corporate brand misalignments, and provide recommendations to improve corporate brand alignment using the corporate brand framework (the ACID Test) and apply the REDS analytical process as detailed in Balmer (2012).