Artificial Intelligence – Gucci
Instructions:
- Look for elements of Artificial Intelligence within the Gucci brand
- Go through the process and experience the Artificial Intelligence the brand offers online.
Some good example may be find here: https://venturebeat.com/2019/06/26/guccis-ios-app-lets-you-try-shoes-on-remotely-in-ar/
Answer following questions right after each question:
- What AI techniques are used by the brand and how? (Insert a picture to support your research)
- What was positive or negative about the online AI experience?
- What benefits can this AI experience can bring to the brand? (Is there evidence that you experienced the AI and able to report on the benefit?)
- How does the particular AI experience enhance the customer centricity of the brand?