Success in the business world requires participants to have a good understanding of how companies perform and be able to link analytically the different areas of business such as economics, strategy, and behaviour. This is made possible by examining the various economics concepts studies in this course. Whereas the ability to understand economic concepts, decision-making and behaviour is important, the real value of economic concepts lies in the insight that can be gleaned from them. Therefore, the most important aspect – as well as the goal – of this assessment is the interpretation and applications of economic concepts to businesses in general.
Produce a 4-5 page Word document to analyse ALLERGAN AESTHETICS COMPANY, using economic concepts relating to the company’s industry, competitive position, pricing strategy, cost …etc., as well as reports on the chosen company’s recent business performance, strategic decisions and issues relating to sustainability and the environment, and provide a detailed analysis taking into consideration the factors that contribute to the success.
Word/Slide count: 4 page Word document (excluding front page and reference list)
APA Version 7 referencing