samsung vs apple case study. Apple vs Samsung
1. How did Samsung defeat Apple in the global smartphone market? Did Apple ever stand a
chance?
2. How did Samsung defeat Apple in the litigation of patent infringement?
3. Knowing Samsung as a major competitor in smartphone, why did Apple keep Samsung as a
major supplier for all generations of its iPhone?
4. Predict the future of the smartphone market and the long-term status of Apple and
Samsung in this market.