Anything to do with soccer

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The objective of this assignment is to give you experience with on-page SEO, including keyword research, content optimization, and copywriting, by creating a high-quality article to be published on LinkedIn. Publish your article as a “LinkedIn Article” AND submit the report (Word file) through Canvasbefore class on 3-27 by 11:59PM

Background

Businesses frequently publish non-promotional educational or engaging articles on their websites as a way to generate awareness for the business. These articles often address topics which their target audience may be interested in or searching for–including questions or problems the audience is trying to address. It is common for a business to publish the article on its website first, then syndicate (duplicate) it to other channels. You don’t have a business website to publish on, so you’ll be creating your article with a set of optimized elements first.

Then you’ll publish your article on LinkedIn as if you were syndicating it.

1.   Conduct Keyword Research

  1. Topic: Identify a topic that would be appropriate for your professional audience (possibly a topic you want to develop expertise in).
  2. Keyword research: Use keyword research tools or Google autocomplete suggestions to identify at least 3 options of keyword phrases you could potentially write and optimize your article about (it will be easier if these are longtail keywords).
  3. Demand: Use a keyword tool (SEMRush, Ubersuggest.org, Searchvolume.io) to check the actual monthly search volume for each If a keyword passes the autocomplete test (it shows up as a recommended phrase as you begin to type it into Google), but doesn’t show search volume in the tools, this is OK—it just means that it has <10 searches per month.
  4. Competition: Do a minor competitive analysis by Googling each Note whether existing articles use the same phrase in the page title (making the keyword more competitive). Visit some of the pages that rank highly for your keyword and note their use of the phrase in the content.
  5. Selection: Identify one focal keyword phrase that meets the following criteria:
    1. Passes the search test from
    2. Does not have more than 3-4 other articles that appear to be well-optimized/addressing the search well
  1. You have a plan to make your article superior to the existing options in some noticeable way, e.g., more current/up-to-date, more comprehensive, better format/layout, more entertaining/useful, etc.

2.   Content Creation

  1. Write a title and meta description for your article, using best practices
  2. Create an appropriate headline banner for your article that includes the article headline (Canva.com is a design tool that has a “blog banner” template perfect for this)
  3. Write 1,000+ words for your article using best practices for on-page SEO, including:
    1. Unique content
    2. Optimized for the focal keyword
    3. Natural inclusion of any keyword variations, related words, or synonyms
  4. Give a pre-publication draft of your article to another individual for review (ideally someone whose writing you respect). They should be trying to improve 3 things:
    1. Spelling and grammar (words and sentences)
    2. Readability and flow (paragraphs and storytelling)
    3. Visual formatting (use of headings, links, bullets/lists)
      1. Also give your reviewer some of the pages you will be competing with in search results and ask what you would need to do to make your current draft better/more useful than your competitors’ articles.
    4. Make content improvements based on your reviewer’s feedback and publish your article on your personal LinkedIn profile as a “LinkedIn Article.” (Note that you will not be able to include your meta description here, but you will be writing one as if you were publishing this on your website; you can use your article banner here).
    5. Share your published article with your LinkedIn audience and encourage them to comment/provide You are not allowed to mention that your writing is specifically for a class(though you can take credit for the writing and can mention anyone who you think would particularly benefit from it).

3.   Deliverables

Submit the following in a Word document with your name:

  1. URL of the published article (it should be publicly visible).
  2. The keyword options you decided between, along with their monthly search volumes and any comments about the competition level/existing content and how you planned to create a superior
  3. Your focal keyword and a screenshot showing the top organic results for
  4. Optimized article title and meta
  5. Article banner you
  6. Who performed your article draft review and what you learned/improved as a result of their
  7. Screenshot of your promotion of your own article on
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