Priscilla Barbell is the fitness director for The Spa, located in Bradenton, FL. Ms. Barbell runs the activities at The Spa, oversees operations and represents The Spa in a variety of community activities. She also appears twice weekly on a top-rated local newscast as the fitness expert, offering helpful exercise tips for women.
The Bradenton Herald recently instituted a “Health Watch” quarterly, featuring a variety of health-related topics as well as local expert columnists. You believe that Ms. Barbell would be an appropriate expert fitness columnist and contacted John Wright, “Health Watch” editor. Mr. Wright politely listened to your pitch over the phone and seemed somewhat interested. He asks that you send him information.
Draft a pitch letter to John Wright to convince him to feature Priscilla Barbell. (See bio below for your use.)
RESUME FOR PRISCILLA BARBELL
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SPA DIRECTOR/CONSULTANT, EXERCISE PHYSIOLOGIST/INSTRUCTOR/TRAINER
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EDUCATION
1984 – 1987
State University of New York at Buffalo, Buffalo, NY
Master of Science (Magna Cum Laude)
Exercise Physiology specialization in population over 50
1977 – 1979
State University of New York at Buffalo, Buffalo, NY
Bachelor of Science
Health Physiology Education and Recreation
PROFESSIONAL
May 1989 to Present
The Jones Day Spa
Spa Director
Responsibilities include overseeing all aspects of 23,000 sq. ft. fitness and beauty full service Spa. Develop mission statement, budget, marketing of spa packages and managing a staff of over 70 employees.
March 1988 to May 1989
The Jones Day Spa
Director of Fitness/Exercise Physiologist
Initiated all fitness and nutrition programming. Developed member fitness profile and exercise prescription in addition to recruiting and training staff of instructors and trainers.
March 1987 to January 1988
Bonaventure Spa, Fort Lauderdale, FL.
Exercise Physiologist
Directed all phases of fitness testing and specialized evaluations of guests. Originated the Bonaventure Home Fitness Program.
October 1986 to March 1987
Body Business, Plantation, FL
Corporate Fitness Manager
Directed 11,000 sq. ft. corporate wellness facility. Initiated and hired a sales staff and developed marketing plan targeted toward local companies.
February 1984 to May 1986
Niagara Falls YMCA, Niagara Falls, NY
Director of Health, Physical Education and Recreation
Responsible for all phases of direction of the health, nutrition and fitness programming for this 2,000 member YMCA. Developed the first Nautilus Center housed in this YMCA within Niagara Falls.
AWARDS/ACTIVITIES:
1989 – Certified by The American College of Sports Medicine
1985 – Author of TRAINING MANUAL FOR EXERCISE LEADERS OF THE OVER 50 POPULATION. (Manual, video)
1984 – Young Career Women of the Year, for the City of Niagara Falls, NY
1990 – Rookie of the Year, for regional YMCA Directors.
PROFESSIONAL AFFILIATIONS:
* International Racquet and Sport Association
* American Alliance and Fitness Association
* International Dance and Exercise Association
* American College of Sports Medicine
* American Aquatic Association