TASK DESCRIPTION – Assignment 2 (50%)

 

Assessment 2 – Individual Report (1500 words maximum)

50% weighting

TASK

The leaflets that you designed have now been sent to all customers in the database. You need to write a follow up report.

Your report should discuss some general theories of organisational communication. It must also evaluate the barriers you identified and outline the strategies implemented to solve these.

In your report, you shouldaddress the following:

• Discuss some general theories of organisational communication.
• Evaluate the barriers preventing people from booking holidays abroad.
• Outline the strategies your travel agency has implemented to overcome these barriers.

Marks will be awarded for achieving the learning outcomes and your ability to provide a well written report. This assignment addresses the learning objectives below:

Common Assessment Criteria Applied	Marks available
Discussion on general theories of organisational communication	25
Evaluate the barriers preventing people from booking holidays abroad	25
Outline the strategies your travel agency has implemented to overcome these barriers	25
Academic writing	15
Quality of referencing	10

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

• Abstract
• Table of contents
• Introduction
• Analysis and discussion of all questions
• Recommendations
• Conclusion
• Reference List following Harvard referencing and in-text citations throughout

FORMATTING AND LAYOUT

Please note the following when completing your written assignments:

1. Writing:Size 12 and Times New Roman or Arial font.
2. Style: Academic English.
3. Focus: Focus only on the tasks set in the assignment.
4. Document format: 1. Leaflets and notes 2. Report.
5. Provide a clear title, course, and ID number on a cover sheet.
6. Provide a bibliography using Harvard referencing throughout.
7. Research: Research should use reliable and relevant sources of information e.g., academic books and journals that have been peer reviewed. 

These assignments address the following Learning Outcomes:

• LO1 – Describe and analyse the purposes and principles behind different forms of organisational communication.
• LO2 – Identify common challenges to effective communication.
• LO3 – Devise and develop strategies for overcoming communication barriers.
• LO4 – Evaluate the communication practices at individual and organisational levels.

Assessment Criteria:

An outstanding Distinction	90 – 100	Work which fulfils all the criteria of the grade below, but at an exceptional standard.
A very strong distinction	80 – 89	Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard formats and applications.  This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task.  There will be strong evidence of competence across a range of specialised skills, using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.
A clear Distinction	71 – 79	Work of very good quality which displays most but not all of the criteria for the grade above.
A Distinction	70	Work of highly commendable quality which clearly fulfils the criteria for the grade below,but shows a greater degree of capability in relevant intellectual/subject/key skills.
A very strong Merit	67 – 69	Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task.  There will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives.  There will be consistent evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate contexts.
A strong merit	64 – 66	Work of good quality which contains most, but not all of the characteristics of the grade above.
A clear Merit	61 – 63	Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.
Merit	60	Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of relevant principles/concepts, together with the ability to organise and communicate effectively.  The work may be rather standard, but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard methods/techniques, under guidance. There will be no serious omissions or inaccuracies.  There will be good evidence of ability to take responsibility for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant techniques, and to demonstrate competence in relevant key skills.
A very strong Pass	55 – 59	Work of capable quality which contains some of the characteristics of grade above.
A strong Pass	50 – 54	Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but containing limited evidence of analysis, synthesis, evaluation or application.
A Pass	41 – 49	Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis, synthesis, evaluation or application.  There may be some misunderstanding of key concepts/principles and limitations in the ability to select relevant material or techniques and/or in communication or other relevant skills, so that the work may include some errors, omissions or irrelevancies.  There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using standard techniques, and to meet threshold standards in relevant key skills.
A bare Pass	40	Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting threshold standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but there will be sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature and quality of outputs.
A marginal Fail	30 – 39	Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some significant omission or misunderstanding, or otherwise just fails to meet threshold standards in e.g. communication, application or quality of outputs.
A Fail	20 – 29	Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.
A comprehensive Fail	0 – 19	Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills essential to the task concerned.
Non-submission/Nil attempt	0	Nothing, or nothing of merit, presented.