Current science-based problem areas in the Marketing, Social Media, and Digitalization / Sports and Events field that currently receive high attention from academics as well as from practitioners•Identification and description of relevant research questions•Identification and evaluation of relevant literature on a high academic level•Writing up a literature review•Application of advanced theories as a means to analyze a specific problem/a specific research question•Deriving potential conclusions to the problem or research question that reflect the scientific state-of-the-art•Academic discussion and constructive feedback•Presentation of results and the support for these results in a report on a high academic level
Example of the structure of a written reportThe bullet points show topics that should be covered. These will normally not have section headings. The actual headings in a report should tell something about the contents of the section.Cover PagePreface and sworn statementAbstract if requiredTable of contents1.
Introduction·Relevance of the problem·Description of the problem·Analysis of the possible perspectives on/solutions tothe problem·Problem statement and research questions/hypotheses ·Preconditions for carrying out the study and delimitations ·Clarification of use of concepts/important definitions, ·Choice of theoretical framework if relevant ·Choice of general methodology (survey, experiment etc.)·Structure of the report
2.Theoretical background·Description and analysis of relevant theory and empirical findings by others·Often results in a detailed need for information
3.Method·How the need for information will be/was covered·Research design
4.Results –possibly in several sections ·Description, validation and cleaning of the data from the study·Section(s) with results from the analysis/analyses·Summing up of the results from the analysis sections
5.Discussion·Of method (How certain are our results? Where do we know of shortcomings?)Of the results (What have we learned? Are the results as expected? How do they differ? Do we have explanations for that?)
6.Conclusion·What can we, based on the results from the study and thediscussion conclude regarding the research questions?·What is the answer to the problem statement?·Putting the results into perspective –possible generalizations? Possible implications for business and for future research.·Did we find new issues that we had not foreseen? List of referencesAppendices