Marketers are focusing on the roles that paid, owned, and earned media each play in getting messages to consumers. “Paid” media are opportunities that the organization purchases, such as time on television or space in print, and places their message. “Owned” media are the channels that the organization owns and operates itself, such as its website or its Facebook page. “Earned” media represents third-party endorsement–it is the result of people outside of the organization sharing messages about it. When consumers talk about your brand on social media, or a journalist discusses your organization in a news story, you are “earning” publicity that you did not have to pay for. All three of these types of media contribute to people’s understanding of a product, brand, or organization.

Native advertising is a technique that blurs the line between paid media and earned media. John Oliver discussed the technique on an episode of his HBO show Last Week Tonight with John Oliver. The clip can be found in the “Additional Resources” tab.  

If you have trouble, you can cut/paste the web address below in : thttps://youtu.be/E_F5GxCwizc (Links to an external site.

Please detail out 2 statements that are for native advertising and 2 statements against native advertising. 

Also share an example when you experienced native advertising (and didn’t realize it was native advertising).

Please only refer to references provided